Wagner's sons included
Bernard, Louis, William and Milton - the future founders of Wagner Manufacturing Company.In 1882, with the
help of his father in-law, Mathias Wagner, Thedieck made plans for his future retailing
empire. Wagner purchased the lot to the north of the court house on Poplar Street to build
the most modern shopping facility in town. Young Thedieck shared the newly constructed
space equally with his brother in-law, William Wagner.
Virtually from the beginning, Thedieck's vision of retailing encompassed far more than
just selling to the Sidney trade. 'Mom and Pop' stores dotted the retailing landscape in
the 1880s. Branch stores were virtually unknown. However, Thedieck began to establish
stores in nearby villages and towns. The March 14, 1884, edition of the Sidney Journal carried
the news that "Thedieck Bros. will soon open a large dry goods store at Piqua. The
Piqua store will be the fifth...(with other) stores at Sidney, Lima, St. Marys and
Minster." In an understatement, the editor described the brothers as
"energetic businessmen."
By employing hard work and novel marketing efforts, Thedieck built a thriving business.
In 1884 he advertised in the Shelby County Democrat that "A Crash Is Coming!"
and promised to slash prices on goods he had imported from New York by 25 to 50 percent.
It wasn't long before his business, now called the Thedieck Department Store, expanded to
occupy the entire structure.
By 1900, Thedieck had become well-known throughout the Midwest as a master
merchandiser. His Sidney store became a shopping Mecca for a good part of Ohio. The
structure had its own steam heating plant, electric light system, and a state of the art
passenger elevator. He even offered free telephone service to his patrons.